What Is a WordPress Care Plan?

A WordPress care plan is an ongoing maintenance service that keeps your website updated, secure, backed up, and performing well — so you don't have to manage any of it yourself.

Think of it like a service agreement for your website. You pay a monthly fee, and a team of WordPress experts handles everything that keeps your site healthy: applying updates, running backups, monitoring for security threats, optimizing speed, and fixing issues when they come up.

What's typically included

Most WordPress care plans cover some combination of these:

• WordPress core, plugin, and theme updates — tested before they're applied to your live site

• Daily backups — stored in the cloud, so you can restore quickly if something breaks

• Security monitoring and malware protection — firewalls, scanning, login protection

• Uptime monitoring — you're alerted immediately if your site goes down

• Performance optimization — speed improvements, caching, database cleanup

• Technical support — someone to call (or message) when you need help

Higher-tier plans often include hosting, development hours for site changes, and dedicated support with faster response times.

For a deeper breakdown of what each of these involves and how pricing works across the market, check out our complete guide to WordPress care plans.

Why your WordPress website needs a care plan

WordPress isn't a "launch it and leave it" platform. Here's what happens without ongoing maintenance:

Security risk. WordPress powers over 40% of the web, making it the biggest target for hackers. Outdated plugins are the number one attack vector. Without regular updates and monitoring, your site is exposed.

Things break silently. A plugin update can conflict with your theme. A PHP version change from your host can break your contact form. These issues often happen without any visible warning — you just quietly lose leads or sales until someone notices.

Performance degrades. Databases bloat over time. Caching expires. Images pile up without optimization. A site that loaded in 2 seconds at launch can slow to 5+ seconds within a year without maintenance — and Google penalizes slow sites in search rankings.

No safety net. Without automated backups, one bad update or hack can mean rebuilding from scratch. That's days of work and potentially lost data.

Who is it for?

You probably need a care plan if:

• Your WordPress site generates leads, sales, or bookings for your business

• You're running WooCommerce and can't afford checkout downtime

• You don't have a developer on staff (or don't want to be your own IT department)

• You're a freelancer or agency handing off sites to clients who need ongoing support

You probably don't need one if your site is a personal hobby project with no business impact.

How much does it cost?

Basic plans start around $49-$99/month for automated updates and backups. Full-service premium plans with 24/7 human support and managed hosting run $250-$500+/month. Plans with dedicated development hours can reach $800+/month.

We break down the full pricing landscape in our WordPress care plans guide, including what to look for at each price point.

The bottom line

A WordPress care plan is the difference between hoping your site is fine and knowing it is. For any website that matters to your business, it's one of the most straightforward investments you can make.

Superpress offers premium WordPress and WooCommerce care plans with 24/7 support from 30+ expert technicians. See our plans here.